The Aspen Chamber Resort Association is embarking on a new guest service campaign for the entire Roaring Fork Valley community. Centered on the recently released “Ask Me! I Live Here” button, the goal is simple: Locals know our community and can help give visitors the best Aspen experience possible.

“While many locals have always reached out to our visitors, we want more of them to get involved by wearing these buttons,” said Dorothy Frommer, director of guest service for ACRA. “By letting visitors know they are longtime members of the Aspen community, locals can be proactive in creating a great guest experience.”

The “Ask Me! I Live Here” campaign is the latest component of ACRA’s FACES of Aspen/Snowmass Guest Service Program. More than three years old, the program was established with a five-part foundation, including:

• Professional Mystery Shopping, to benchmark our level of guest service

• Guest Service Training Seminars

• The STAR program, which recognizes and rewards employees who demonstrate consistent outstanding guest service

• The How To Booklet, an introduction to Aspen/Snowmass history and guest service principles, stories and practices (in English and Spanish)

• A professional way for visitors and locals to register consumer complaints against local businesses

With the new “Ask Me! I Live Here” component, ACRA is hoping to expand its guest service efforts to the community-at-large, not just its businesses and their employees.

“To reach our goal of providing the best guest service experience of any destination resort in the country, we know it will take the entire community,” said Frommer. “We hope these “Ask Me!” buttons will provide the incentive for people to get involved, and help us reach this goal.”

“Ask Me! I Live Here” buttons are FREE and are available at Visitors Centers in Aspen and Snowmass and at the Airport Guest Services desk. For more information, please contact Dorothy Frommer, director of guest service for ACRA, at 920-7144 or dfrommer@aspenchamber.org.