ASPEN SUMMER VISITOR PROFILE - SUMMER 2016
Age* Marital Status*
Under 25 6% Families w/ children at home 34%
25-34 20% Empty-nesters 28%
35-44 20% Singles w/out children 21%
45-54 18% Couples w/out children 17%
55-64 17%
65+ 19%
HHI* Top Feeder Markets*
Under $50k 15% Colorado
$50k- $99k 23% Texas
$100k - $199k 30% California
$200k+ 32% Florida
New York
Average Length of Stay* 9.3 nights Illinois
85.5% Stay Overnight / 14.5% Day Visitors
Of the 85.5% that Stay Overnight
64% Stay in Aspen
4% Stay at Buttermilk & Highlands base
18% Stay in Snowmass
15% Stay down valley
53% Use air travel for at least part of their trip
43% Use ground transportation- primarily private car
Of that 54% who use air travel:
24% Fly into Aspen Sardy Field (ASE)
26% Fly into Denver Int'l Airport (DIA)
1% Fly into Eagle Regional Airport (EGE)
2% Fly into other airports
*based on 2016 Intercept Surveys - Summer Visitor - RRC Associates
LOCAL AREA PROFILE
Area Population
Year Aspen Snowmass Pitkin County
2012 6680 2835 17,206
2011 6615 2811 17,102
2005 6425 2365 14,905
2000 6215 2520 14,790
1995 5703 1682 13,636
Source: State of Colorado Demography Office
Demographic Snapshot
Age % of Population
< 19 20%
20 – 39 25%
40-59 34%
60-79 19%
> 80 2%
Median age (years) 37
Female 46.5%
Male 53.5%
Source: State of Colorado Demography Office
Sales Tax
Retail Sales Lodging
City of Aspen 2.4% City of Aspen 2.4%
State of Colorado 2.9% Lodging Tax-Aspen 2.0%
Roaring Fork Transit Tax 0.4% State of Colorado 2.9%
Pitkin County Tax 3.6% Roaring Fork Transit Tax 0.4%
Total Retail Tax 9.3% Pitkin County Tax 3.6%
Total Lodging Tax 11.3%
Source: City of Aspen
Pitkin County Profile Summary:
The 2010 population of Pitkin County was estimated at 17,148. This represents a 15.3 percent increase from 2000.
Source State Demography Office
The total estimated civilian labor force in Pitkin County for August 2011 was 11,481, of which 10,718 were employed and 763 were unemployed. The unemployment rate was 6.6 percent.
Source: Colorado Department of Labor. Labor Market Statistics, Local Area Unemployment Statistics Program.