Through its "Save Snow" campaign, the Aspen Skiing Co. is bringing global awareness to climate change and its threat to snowfall in alpine regions.
In its efforts to "Save Snow," the Aspen Skiing Company achieved ISO-certification as a "green" company, the first of only two ski resorts in the country to achieve this recognition. Aspen Skiing Co. also made the first wind power purchase in the U.S. ski industry, (and still spends $25,000 annually on this direct wind power). It became the first large ski resort to buy renewable wind power credits from 2006 to 2008, and has developed new renewable energy projects, like a 150 kilowatt solar array at Colorado Rocky Mountain School located one hour from Aspen.
Aspen Skiing Company is third-party ISO certified as a ‘green' company, the first of only two ski resorts in the country to achieve this recognition. ISO 14001 certification is the most widely known and respected environmental stamp of approval, which demonstrates responsible management of the company's environmental impacts.
Almost half of Aspen/Snowmass employees contribute a dollar a week to the Environment Foundation. Their contributions are matched by the Aspen Community Foundation and again by the Aspen Skiing Company Family Fund, and donations--$1.3 million to date--go to local environmental causes like clean air and water, trail maintenance and energy efficiency programs.